SEO is one of the most important aspects of internet marketing and it should be applied in all areas of your website so you can rank well with search engines. This is the exact reason that top SEO marketing professionals use the same methods we will explore. Things keep on changing and search engines are working harder resulting in better user experience . Search engines help users find results that are relevant to what they actually need. SEO, therefore, is no longer about filling your content with keywords so pages rank better . Today there are many other aspects that are being taken into consideration . Learning the latest trends and things that work, will help take your business to the next level.
UX signals and RankBrain algorithm
User experience signals have the significance today and they still grow in their importance. RankBrain has been one of the greatest factors used in ranking. It is a signal which has made a tremendous contribution to search result queries made. RankBrain can be defined as a stream which assists Google to actually sort out different search results. The signal is used to measure how the users interact with the results. It then ranks the results according to that.
It has to do with how long a user stays on a website. One result can rank first, but it may not have the kind of content that the user and this may make many users bounce from it and onto another site. RankBrain notices this and some changes are made.
This means that pages can be ranked well, according to:
1. The dwell time, which is basically how much time a person stays on a given website and
2. The click through rate, which is the number of people who actually click on a specific search result.
RankBrain concentrates on dwell time. Google actually uses dwell time to rank results. Usually, the dwell time for most results that make it to the top of the search is around 3 minutes. It doesn’t come as a coincidence that the pages which boast a great dwell time are actually the best ranked. RankBrain up ranks sites based on this. This is based on the assumption that someone stays on a page longer because they actually like the content that is within. When most of the people spend a lot of time on the same page, it tends to be quite clear that the content within is indeed valuable.
CTR and RankBrain
It is possible for RankBrain to put a site higher in the search result than it truly deserves. However, when the page has CTR which is above average, the page truly deserves a boost in the ranking. If people don’t click on a result, Google may have on business showing it in the top results and vice versa. It is therefore necessary for you to try as much as you can to boost the CTR for your site. The organic CTR should be boosted and you should come up with Meta descriptions and title tags which are greatly engineered to get you more clicks.
In 2019, you will need to think more critically about CTR, especially if you want to make it big like the top SEO marketing pros do . This has to do with RankBrain, Google ads, Google lists, and Google wiki result.
Google seems to be crowding the organic results with sections like people also ask, carousels, Ads, and answer boxes. Therefore, you will need to try as much as you can stand out from the rest. The result that appears in Google should entice people to click on it or people will simply ignore.
It is important to rank your content in a featured snippet. You notice that a percentage of search results always have featured snippets and they are actually getting lots of clicks too. Getting content to appear within the featured snippet happens to be very easy. The very first thing to do is to actually find opportunities for the same.
Find the keywords that you rank for and keywords that already have got a featured snippet. The reason why you need to find out the keywords that you rank for is because almost all the featured snippets come from pages which are the first to rank for the term. This means that if you are not among the top 10, you might not actually get the opportunity to be featured. Jaxxy is my go to tool when it comes to finding the best SEO keywords. Give it a try below for free and find your profitable keywords to use in your next post.
Top SEO Marketing Tip
You can use Jaxxy which is free to try or Ahrefs which is a paid tool. Both of these will help find the keywords which have that you actually rank for. This is a report which you can use to your advantage and one that can really help you in 2019 SEO.
You need a snippet bait which is usually a content block of around 40-60 words. The snippet is designed in such a way that it can be ranked. All snippets that are featured are within this word limit. It is also important to format the content for as many types of snippets as possible. Paragraph snippets are very popular and they are commonly the most featured.
In the past ,Google used HTML and analyzed a page for given keywords. The content then determined how you ranked according to the keywords within it.
Keywords are checked in your :
- H1 tag
- Description tag
- Image ALT text
- Title tag
As much as that is still applicable there are many other things that Google looks at today such as :
- Context not just content
- the best search result
- keyword stuffing
The best pages cover a topic in depth,which offers the readers quality. When the content is great, the searcher will have what they are looking for in a single place. You may note that great content is ranking better and better today. This is something that you would best concentrate on in the coming year.
There are many things to consider when you want to be good at SEO marketing so you achieve a higher rank. It helps to know that it is not all about filling your content with the keywords that you rank for. People will notice if your content doesn’t give them any value and the bounce rate will be higher. Keep up with the top SEO marketing trends because applying them diligently will result in your website will ranking higher .
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