There is no doubt photo stock images are very handy to use in you’re marketing materials both online and offline. However, there are some pros and cons in relation to using them. Consider the following before you make a decision as to whether to acquire or buy a photo.
Photo stock images are given away or sold online a quick google search will turn up many they are a convenient shortcut for those who want to find an image quickly that can support their content.
These days stock photos can be royalty-free from various sites such as Pixabay or purchased through either credits at a site or a certain fee. you can also get royalty-free images from wikiamedia commons. But it is important to be aware of the pros and cons of using stock photos. Let’s start with the pros.
The advantages of using photo stock images
1. Affordable- you can get high-quality professional images for a reasonable price. You do not need to worry about setting up photo shoots and so on.
2. Fast – there are countless sites that sell images.chances are over time some will become your favorite because you know you just have to type a few words into the search box and you will instantly find what you are looking for. there’s no waiting until you get around to taking a photo or organizing a photo shoot.
3. A range of options- stock photo sites offer a huge variety of images for almost any topic or niche. Searching at least one of the top sites should give you a variety of choices.
4. Access to professional- quality images from top photographers. Photographers from all over the world sell their photos at stock sites. You will have access to incredible talent, for a fraction of the cost of hiring them directly.
5. Buying only what you need and getting what you want . There’s no expensive photo shoot or waiting to see how the photos turn out.
Convenient as stock photos are there are several disadvantages.
1. A lot of people using them, and as a result you’re marketing material will not look unique. This because most people can afford to can buy stock images. This might not be the case with larger niches, but if you are working in a small specialized one it might be better to do your own photos.
2. Confusion about pricing sizes and formats stock photo sites will often offer the image in a range of sizes quality. Also you need to know what you are going to be using the images for prior to buying. In most cases you will probably be using them for a website or blog in which case web-quality images are fine . They are also cheaper however, if you were planning to use them in a print brochure for example you would need images suited to this purpose and they could be significantly more expensive.
3. Licensing issues
There can be a lot of confusion over which license you may have and what you are allowed to use an image for. For example free stock photos are usually royalty-free but they might be creative commons. In this which case you would need to cite the original URL of the photo.
In other cases the license fee might vary considerably. It will depend on where it will be used and whether or not the purpose will be directly for profit. For example getting a license for a stock photo to use on the cover of your book can be very costly if it is allowed at all.
When in doubt always read the fine print and contact their customer service department with any special circumstances you might have. Stock photos are fast and convenient to use but it’s important to be aware of the disadvantages too particularly in regard to licensing issues.
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