So whats next ? You have your website up and ready to go but wheres the all the traffic ? The question on how to promote your online business is probably the biggest task for anyone starting out online. Marketing and promotion are vital for the success of an online business. Without a strong marketing strategy, then nobody will know about your brand. Make sure to try out at least one of these ways to promote your business so that you can direct traffic to your site.
Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it all together.
How to use Facebook Ads to promote your online business
Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These stories are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand.
Quora is a question and answer site that is extremely popular. It is a great way to get your brand out there. All you need to do is answer questions on this site in relation to the topic at hand. So if you have a blog about personal finance, then you could answer questions surrounding this area. Aside from people seeing your logo and brand, you can put in affiliate links or links to your blog.
Meeting Face to Face
Meeting people face to face is also a key aspect of online success. It brings an increased level of trust and authenticity to the business relationship. You can get to know people on a personal level. While hiring freelancers is great for efficiency, you are going to need a few people to interact with on a tangible level. It can also make the whole process of achieving financial freedom far more enjoyable as you can talk with people face to face instead of messaging platforms.
How to Promote Your Online Business using Collaborations
Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone.
A good way to scale your business is to collaborate with people in your industry. Business owners often fail to see the value of joining forces with other people in the same sector, often preferring to do everything by themselves. But establishing a network of associates within a particular field is ideal for long-term success and effective scaling. They might have skills that you do not possess or have a different way of looking at things. You can link to each other’s sites and perhaps even form your own business at some point.
How to Scale Your Online Business Successfully
Most people have no idea as to how to scale their online business. But scaling does not have to be expensive and there are many free and organic methods of scaling an online company. Online businesses have an advantage in that scaling the infrastructure often only requires a new hosting plan for a web site.
Most solopreneurs think that scaling involves significant partnerships. But scale can be on a much smaller level. If you hire a virtual assistant to complete the tasks , such as social media or email marketing, then you have effectively scaled. You will now be freed up to do more of what you love to do and can expand the business in whatever direction you see fit. There are many freelancers available on sites such as Upwork who can deliver high-quality work for a very reasonable price. As you build a network of reliable freelancers, you only pay them for specific tasks that need to be done.
Using Automation to promote your Online Business
Automation is another great way to scale your business. You can use an automation tool to complete tasks such as social media posting, email marketing, customer support, search engine optimization, and sales. Automation is one of the best ways to increase your output and it can free up your time to focus on the things that really matter. For example, Hootsuite and Buffer and Tailwind are among the better automation tools available in terms of social media management. You can see how your brand is doing across a large variety of social media platforms on one easy dashboard.
How to Promote Your Online Business with free targeted keyword traffic
Organic traffic is possibly the best traffic you can get . Although finding it, or it finding you can be a difficult task . We all know that using keywords will result in your business or post showing up in search engine results . The tricky part is having enough SEO keyword juice to rank near the first page of search results . Below is and example of using keywords to rank your page to get found on Google.
You see that the page is on the second page of Google and in position 5 for a Keyword I selected to target . I can do better and will improve this post with a few tweaks , which I am confident I can get it on the first page .
Part of the problem in Googles eyes is my site does not have any Domain Authority because it is only 90 days old . The keyword tool I use and the platform that I choose to host my site on has a dramatic effect on ranking also .
As we all Know page load speed is another factor that will hurt you . If you page loads slow , Google penalize you and while you may have quality content with targeted keywords , your efforts will be fruitless if your page loads slow .
The tools I use to rank my pages using SEO keywords
I am going to keep this short and will provide you with the tools I used to get seen in Google . For hosting I use Site Rubix and you can read my post here . For finding keywords that will easy rank me on the first page of Google and Bing I use Jaaxy and you can see my post here .
In the mean time if you want to try either Site Rubix or Jaaxy for free I have made that possible for you below.
Simply place your desired domain name in and see what Site Rubix can offer you .
You can also use the same SEO keyword tool for free , give it a try see what you think .
If you have any questions or comments on this post How to Promote Your Online Business please leave them below . Thank you Rick